Electricity vs. Gasoline is the third book in a series that began in 1997 with Can You Tell a Lie? The Power of Business Ethics.The second book in the series, Ethics and the Environment, was finished in 2011. Ethics and the Environment applies the principles of Can You Tell a Lie? to issues of both personal and business ethics as they relate to the environment.However, you can’t discuss ethical issues and the environment without coming face to face with the subject of energy. For example, Ethics and the Environment in Chapter 3 asks: How big an advantage can a ZERO FUEL COST be?This question leads us to this third book in the series, Electricity vs. Gasoline (2013). We can address this question at this time because of the 2010 introduction of the 100% electric automobile, the Nissan Leaf. The Leaf’s fuel economy is estimated by the EPA to be equivalent to 99 miles per gallon.But, Electricity vs. Gasoline introduces a different and new fuel economy metric, “miles per $1.00”. This calculation gives us an apples to apples comparison of the fuel economy of electric vehicles versus gasoline-powered cars in two units we all understand, “miles” and “$1.00.”The 100% electric Nissan Leaf replaces gasoline with electricity. The value of replacing gasoline with electricity is calculated in an extensive example. The value is based not only on the Nissan Leaf replacing gasoline-powered cars, but also on a Plan where current solar thermal and wind energy technologies, which have a ZERO FUEL COST, are paired with natural gas to generate all of the electricity needed for the Plan.A Proven Business ModelThe Plan’s business model is that of the Hoover Dam, which also enjoys a ZERO FUEL COST. This Plan is called the “Hoover Dam–Solar, Wind, & Natural Gas Plan,” or “Plan” for short.Welcome to Gasoline vs. Electricity.