Read Now Puesta en marcha del Sistema de Gestión Ambiental (SGA). UF1945. (Spanish Edition) PDF
We are all lazy. Demonstrably so. Biologically, we are submitted to stasis, a state of stability in which a species tends to difficulty in exiting from a genetic inertia.We are aware of this tendency from the beginning of our morning routine until the moment we lay down to sleep: the human being is a creature of habit. How do we explain then, all that we invent and continue to invent?Simple. We possess the capability of surprising ourselves with something to such an extent that the genetic inertia is overpowered, and from that point onwards, we become unstoppable. The big problem is that sometimes, that which has the potential to mesmerize is of difficult comprehension, and in being new and requiring an even greater effort to overcome our atavistic inertia, we simply opt for ignorance.The key element, on the side of one who proposes a novelty, is to find the “wow factor”.This is exactly what I will attempt.Do you know the Economy? Yes… the mainspring of the world, that which makes the markets spin, that what gives you the possibility of becoming a millionaire? Very well. Within our absolute dichotomic logic of civilization, since Adam Smith, the Economy generates Diseconomies.That's when COVID19 imposes itself on our reality.But... what if the catastrophe that the disease has been representing to the financial system could allow for a radical paradigm shift, with the possibility of creating a whole new and exciting market, based on the negotiation of diseconomies?WOW...As I stated previously, since Adam Smith the concepts of Economy and Diseconomy coexist. Economy is all that is productive, accountable, comprehensible and transformable (in the last instance, into money), the Economy is solar, it is Yang. At the same time, the Diseconomy, which bears the intangible costs of productive cycles, has always been the immaterial side, incomprehensible and therefore, unaccountable to the economic process. The Diseconomy is lunar, it is Yin. However, if sun and moon coexist in our reality, with each holding their advantages and disadvantages, why shouldn’t we explore the Diseconomy? Until now, we haven’t done so because we haven’t been able to make it tangible.Clearly, if we focus on the productive cycle –and all types of industries generate diseconomies- within the scenario “reality”, we become overwhelmed with so many variables that we can only deal with resulting diseconomies as something abstract, of impossible accounting. The truth is that over a period of seven hundred years we haven’t altered our economic concepts and we are so accustomed to them that we no longer perceive that their applicability is possible only because we work with scenarios. Can you perceive that we can tangibilize a certain diseconomy when asking:“The value of this diseconomy in what scenario?” Parting from this simple question, we equate the tangibilization of our economic values to the diseconomic ones, since we possess all the parameters of a given scenario to render meaning and place value on that particular diseconomy! In other words, from this perspective, we can monetize diseconomies.Let's add COVID19 into the accounting for Diseconomies. Starting with a methodology where all the money invested in the fight against the disease is adequated to the "Project Design Document - PDD" to remove this diseconomy. These PDDs would generate ecological credits related to life preservation that, through a blockchain, would be transformed into cryptocurrency.WOW?
